We have written a book of graphic design highly recommended not only for designer, but for all those who at some point need to evaluate the quality and suitability of a design, for your company, for example. Typography is a style manual for graphic designers .
We must say that we could not agree more with the starting point of this manual: twenty rules for creating a good design. Obviously, the rules are to skip them. But even for that you need to know how to do it: you have to know them, you have to master them and, at certain times, be elusive with them.
But if you don’t have time to read this great complete book, or if you need a summary that helps you better understand these twenty practices of Timothy Samara, here we bring you, summarized, commented and with examples. It must be recognized that in some the author is more right than a saint for any professional designer.
In the same way that architecture works, the functional and contextual basis is of vital importance. A Church does not have the same structure as a hotel or a golf park. The functions that will be develop within the construction will be of vital importance to define its structure, the content channels and the accessibility of the users.
Important Rules of a Pro Designer
A graphic design works the same way. It must be provided with sufficient tools so that the public can wander through them with total comfort and finding the contents that they are looking for. Therefore we will not get tired of influencing it: Document yourself, look for information and build the concept clearly before materializing it.
We speak of style, of a typography and artistic code developed strictly by the author of the composition. It is a process that takes time, because ultimately what it is is to find ourselves as creators. Our language will acquire with experience a characteristic tonic. A dose of our personality that will undoubtedly make a difference and configure us as artists. Your graphic language is you because you are a designer.
Forget about mixing strategies and voices of other creators or artists. Instead try to absorb that inspiration that certain works awaken and make it yours, translate it into your language and under your own label.
Try to Know What Your audience Want?
In communication our purpose should never be “to be beautiful”. Let’s face it: we are not artists, nor do we pretend to be. Our goal is not the graphic piece itself, but the answer we will get thanks to it from our target audience.
This does not mean that it should not be aesthetically good, quite the opposite: we create objects of persuasion. In this sense, everything we place in a design must communicate, it must have a reason for being. Do you want to put an ornament? Think rather of a way of meaning and make a message more memorable.
You have to be consistent, especially as far as corporate visual identity is concerned. All graphic pieces must be like sisters: different, with their own personality, but with the same essence. This is how brands are built visually, so we make them memorable and recognizable.